Communication research

Communication GPS?
Precise positioning is essential!

The knowledge of demands, needs and customs of the target audiences serves as compass for the communication process. There is no efficient communication without preliminary research but the same is true the other way around; the efficiency of communication is considerably increased if it is based on research results.

In the approach used by Premier Communications, research (both quantitative and qualitative) plays a key role, its results are integrated into the various communication strategies by the agency.

  • public opinion poll
  • SWOT analysis
  • media content monitoring and analysis
  • quantitative and qualitative research programmes
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